Question
Cart abandonment is a major concern for e-commerce companies in which customers add products to their e-commerce shopping cart but fail to complete the purchase.
Cart abandonment is a major concern for e-commerce companies in which customers add products to their e-commerce shopping cart but fail to complete the purchase. The states of the cart abandonment and description are given in Table 1. Table 1 State and State Description (estimated based on daily basis)
State | Description |
1 | Less than 5% abandonment |
2 | Between 5% and 10% abandonment |
3 | Between 10% and 15% abandonment |
4 | Between 15% and 20% abandonment |
5 | Between 20% and 25% abandonment |
The state transition matrix is given in Table 2.
Table 2 State Transition Matrix
1 | 2 | 3 | 4 | 5 | |
1 | 0.80 | 0.20 | 0 | 0 | 0 |
2 | 0.10 | 0.70 | 0.20 | 0 | 0 |
3 | 0.05 | 0.10 | 0.65 | 0.10 | 0.10 |
4 | 0 | 0.10 | 0.30 | 0.50 | 0.10 |
5 | 0 | 0 | 0.30 | 0.40 | 0.30 |
Question 1 In the current period cart abandonment is 7%, calculate the expected duration it takes to reach 22% cart abandonment.
Question 2 On day 1, 11% carts are abandoned, what is the probability that on day 3 (d+2) the proportion of cart abandoned is 24%.
Question 3 In the long run (steady state) calculate the probability that the cart abandonment is between 20% and 25%.
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