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Cart abandonment is a major concern for e-commerce companies in which customers add products to their e-commerce shopping cart but fail to complete the purchase.

Cart abandonment is a major concern for e-commerce companies in which customers add products to their e-commerce shopping cart but fail to complete the purchase. The states of the cart abandonment and description are given in Table 1. Table 1 State and State Description (estimated based on daily basis)

State Description
1 Less than 5% abandonment
2 Between 5% and 10% abandonment
3 Between 10% and 15% abandonment
4 Between 15% and 20% abandonment
5 Between 20% and 25% abandonment

The state transition matrix is given in Table 2.

Table 2 State Transition Matrix

1 2 3 4 5
1 0.80 0.20 0 0 0
2 0.10 0.70 0.20 0 0
3 0.05 0.10 0.65 0.10 0.10
4 0 0.10 0.30 0.50 0.10
5 0 0 0.30 0.40 0.30

Question 1 In the current period cart abandonment is 7%, calculate the expected duration it takes to reach 22% cart abandonment.

Question 2 On day 1, 11% carts are abandoned, what is the probability that on day 3 (d+2) the proportion of cart abandoned is 24%.

Question 3 In the long run (steady state) calculate the probability that the cart abandonment is between 20% and 25%.

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