Carton Packaging Recycling in U.S.

1. Why did Alan Murray want to focus on carton recycling access in the US? Why were leaders in the fiercely competitive packaging manufacturing industry interested in working together on recycling?

2. Describe the carton recycling supply chain (before CCNA intervention) and identify reasons why cartons were not being recycled.

3. How did CCNA help rebuild the reverse supply chain?

4. How should CCNA address recycling access issues in more dispersed communities so as to be able to achieve and exceed its target of 60% recycling access rate?

Please get free to access the case document named Voluntary Producer Responsibility: Carton Packaging Recycling in U.S. from https://hbsp.harvard.edu/coursepacks/1014413

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