Cary is shopping for winter clothing and finds a sweater for sale from her favorite brand. The sweater is $100. Cary knows the brand uses high quality fabrics and that the sweater will be something she can use for many years. Cary decides to buy the sweater because, to her, the benefits outweigh the $100 price tag. When benefits outweigh the costs, _____ is created.

satisfaction

expectations

value

delight