CASE 1: Choose any product or service supplied by any business firm, and undertake the following analysis (5 POINTS EACH)

1.Discuss the variables (factors) that may affect the demand for the particular product/service you selected.

2.Using the variables (factors) you identified above, develop hypotheses for the firm's marketing department that planned to conduct demand estimation next year.

3.Describe and discuss the structure of the market for the firm's product/service

4.Draw implications of the market structure

5.Describe the marketing channels of the product/service

6.Based on past demand (sales) data of the firm, forecast the demand equation for the product/service using Excel to derive the demand equation.

7.Using the demand equation in question (6), forecast the quantities that the firm should supply for 2021.

8.Describe and discuss the pricing strategy of the company