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Case 1: Cloudcab Small Jet Taxi Service Case Questions (25 points) After reading the case (both Part A and Part B), answer the following questions.
Case 1: Cloudcab Small Jet Taxi Service
Case Questions (25 points)
After reading the case (both Part A and Part B), answer the following questions.
- Which method should be utilized to isolate the effects of the Cloudcab marketing Program? Describe what the case did and discuss the pros and cons of alternative isolating method(s). (5 points)
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Foundations Of Finance
Authors: Arthur J. Keown, John H. Martin, J. William Petty
10th Edition
0135160618, 978-0135160619
