Case $1$: Imagine you are a marketing manager for a luxury fashion brand that sells high$-$end apparel and accessories. The company is launching a new line of luxury watches targeting affluent consumers. However, market research indicates that despite having the purchasing power, many potential customers are hesitant to buy luxury watches online due to concerns about authenticity and quality. Discuss two marketing strategies you would recommend to address these consumer buying behavior challenges and increase online sales of luxury watches. Provide specific details on how each strategy leverages consumer psychology and influences purchasing decisions