Case 1: Orchid Species Preservation Foundation: Choosing a Direction

(This case study will be over Units 2 & 3)

1. Review the organization's vision statement. How effective will this vision be as the organization moves into the future? What might need to change, if anything?
2. Conduct a Porter's Five Forces analysis on the industry. Remember to evaluate all the relevant criteria for each of the five forces and provide a low, medium, or high rating for each factor.
3. Conduct a PESTEL analysis.
4. Develop a list of criteria that would help OSPF to narrow down its pool of choices. What would be the best options for this organization to take to the next level of development (including options not yet considered by the organization)? Why?