Case 1 - Quick-Commerce {Store to home] for 'I'Ier 2i3 cities Overview: QuickCommerce [Instant delivery from SerfOwned Store to customer's place] is one of the hottest trends in Metro cities. Multiple startups like Dunzo1 Swiggy, Zomato, Zepto etc. have jumped in the frenzy and are competing neck to neckto grow in this space with superfast deliveries, ranging from 1D to SI] minutes. Other IL'Inline grocery ecommerce platforms like BigBasket, Flipkart, Amazon, Blinkit {Grofers} etc. are also setting up special focus teams for instant deliyen'es [ymich was just a secondary channel earlier]. While so many young and established startups are fighting over this space, it wouldn't be a bad idea to focus primarily on Tier 2 and 3 cities and gain market leadership there. It will be an entirely different game with low Mobile app penetration, less population density and stronger local brands. Problem Statement: You are the Product Head of an earlystage startup that has decided to enter the quick commerce business in Tier 2 and 3 cities. Scenario 1: End Consumer App You are going to have your oym sales {or demand generation} team. Consumer App will be the primary channel of sales, and you have to design and build the app. There are many established applications to take reference from. The critical part is how to construct the app in a way that is easier for your notsotechsawy consumers to adaptto it. With a strong operations and sourcing team at your disposal, it is your app that is going to decide the fate of your startup. (UR) Scenario 2: Store Management App Flipkart and Amazon will be your demand generation partners in 2 cities. Your team will handle the entire store operations and lastmile delivery. Based on the performance in current cities, both of them will consider making your company the partner for the rest of their expansion plan. Your store management app should be efcient enough to enable accurate and faster deliyenes. Your store workers can be trained on app usage. You should be focusing on efciency more than ease of use. Note: You can make necessary assumptions in terms of any parameters like customer base, daily ordem, senrice leyels, store layout, number of labourers, number of delivery partners etc. as per your own rationale. Kindly call out such assumptions and rationale, if taken