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Case 1: The Lego Group - Envisioning Risk in Asia On a scale of 1-10,how attractive is the branded toy industry?Explain. How well has LEGO
Case 1: The Lego Group - Envisioning Risk in Asia
- On a scale of 1-10,how attractive is the branded toy industry?Explain.
- How well has LEGO adapted to this environment? Explain.
- What are the key opportunities and challenges? Explain.
- What are the implications for the LEGO Group's strategy, and should the company build a factory in Asia in the next five to seven years? Explain
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Supply Chain Management A Logistics Perspective
Authors: John coyle, John Langley, Robert Novack, Brain Gibson
9th edition
9780538479189, 9781285400945, 538479191, 538479183, 1285400941, 978-0538479196
