CASE 1: The rejected current regulator proposal The Aeme Electrie Company worked day and night to develop a new curent regulator designed to cut the electric power consumption in alumimum plants by 35%. They knew that, altbaugh the competition was fierce, their regulator could be produced more cheaply, was more reliable, snd worked more efficiently than the competitors' products. The owner, eager to captare the aarket, personally but somewhat hastily put together a 120-page proposal to the three major aluminm mamfacturers, recommending that their regulatons be nstalled at all company plants. She devated the first 87 pages of the proposal to the mathematical theory and engineering design behind his new regulator, and the next 32 to deseriptions of the new assembly line she planned to set up to produce regulators quickly. Buried in an appendix were the test results that conpared her regulator's performance with present models, and a poorly drawn graph showed how ach the dollar savings would be. Acme Electrie dido't get the contracts, despite having the best prodset. Six months later, the company filed for bankruptey. Instructions Examine each "ease" and determine the following: Define the verbal situation: Who is communicating to whom about what, how, and why? What was the goal of the commumication in each case? Identify the commanication error (poor task or audience analysis? Use of inappropriate language or style? Poor organization or formatting of information? Other?) Explain what eosts losses were ineurred by this problem. Identify possible solutions or strategies that would have prevented the problem, and what benefits would be derived from implementing solutions ar preventing the problem.