Case 1:

You have been given a competitor for LEGO in this case your competitor is (Hasbro).

Scenario of the case: You are being appointed by the competitors of LEGO to develop strategies on how to

penetrate the market share of LEGO and beat LEGO for the first place in the toys industry.

Required:

You are required to come up the followings:

1. Strategies with action plans on how to compete with LEGO. (how to boost market share?)

2. Phasing plans - strategy implementations - (what are the stages & tools?)

Note: In formulating your strategies, u need to use frameworks and tools (SWOT / PEST Analysis) to support. Annual reports are an important documents for your reference.

you can refer to the following links to help you with this question.

Hasbro

• https://investor.hasbro.com/static-files/78098a21-d496-4e87-892f-152b82ee1fe7 annual report
• https://investor.hasbro.com/static-files/09f9b01d-1faf-4cb3-ab5d-634cbbefe000 (2021)

SWOT Analysis

• https://www.mbaskool.com/brandguide/media-and-entertainment/6016-hasbro.html
• https://www.essay48.com/term-paper/13157-Hasbro-Swot-Analysis
• https://www.investing.com/equities/hasbro-inc-ratios (FINANCIAL RATIOS)