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Case 11: harleydavidson.com and the Global Motorcycle Industry (pp. 354-358) 1. Why is the Internet a particularly good promotion medium for Harley-Davidson? Discuss at least
Case 11: harleydavidson.com and the Global Motorcycle Industry (pp. 354-358) 1. Why is the Internet a particularly good promotion medium for Harley-Davidson? Discuss at least three (3) reasons. (55 points) 2. What different roles could Harley-Davidsons Web site play for Harley owners, for people shopping for a motorcycle, and for people just interested in motorcycles in general? (45 points)
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