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Case 11-3 Break-even analysis Aquarius Games Inc. has finished a new video game, Triathlon Challenge. Management is now considering its marketing strategies. The following information
Case 11-3 Break-even analysis Aquarius Games Inc. has finished a new video game, Triathlon Challenge. Management is now considering its marketing strategies. The following information is available: Anticipated sales price per unit Variable cost per unit* Anticipated sales volume in units Production costs Anticipated advertising costs *The video game, packaging, and copying costs. $75 $45 800,000 $9,000,000 $15,000,000 Two managers, Haley Chipana and Dan Gillespie, had the following discussion of ways to increase the profitability of this new offering
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