Case 14: Driving Innovation and Growth at Starbucks: From Howard Schultz to Kevin Johnson

Strategic Management Case Brief Assignment Tip Sheet 1) General Environment Analysis - This should be an INDUSTRY analysis, not just for the company. -List only 1-2 MOST INFLUENTIAL segments for the industry. -Rate segments as Positive/Negative/Neutral for INDUSTRY, with brief reasons using elements. 2) Industry (Five Forces) Analysis -This should be an INDUSTRY analysis, not just for the company. -List only 1-2 MOST INFLUENTIAL forces for the INDUSTRY. -Rate forces as High/Moderate/Low for the INDUSTRY, with brief reasons using 1-2 factors. -Assess industry attractiveness for both INCUMBENTS and NEW ENTRANTS, with brief reasons for each. 3) Competitor Analysis -Discuss 1-2 FUTURE ACTIONS for each of the two competitors. 4) Value Chain Analysis -Rate 1-2 MOST INFLUENTIAL value chain areas as SUPERIOR/INFERIOR/NEUTRAL vs. each of the two main competitors. BE SPECIFIC, giving brief reasons for EACH competitor. 5) Financial/Non-Financial Analysis -Use 1-2 most influential numbers/ratios for financial analysis with brief discussion/reasons. Use numbers! -Include non-financial analysis. 6) SWOT Analysis -INTEGRATE SWOT!! Discuss how one internal strength enhances one external opportunity and limits one external threat and how one internal weakness limits one external opportunity and enhances one external threat. Address each element specifically. 7) Sustainable Competitive Advantage Analysis - List one or two capabilities. -Apply full VRIN analysis (with brief reasons for each area) to each capability to find core competency and competitive advantage type. -State whether there is an SCA, TCA, competitive parity or competitive disadvantage 8) Major Strategies -State strategy type for ALL FOUR major strategy areas (bus., corp., cooperative, int'l) with brief reasons, including a % revenue test for corporate strategy and standardization vs. localization (global vs. multidomestic) for international strategy. 9) Problem/Recommended Solution/7S Implementation Analysis -State company's main problem and your recommended solution. -Briefly discuss 1-2 most influential 7S factors. 10) Questions for Presenters List two STRATEGY-RELATED questions. Strategic Management Case Brief Assignment Tip Sheet 1) General Environment Analysis - This should be an INDUSTRY analysis, not just for the company. -List only 1-2 MOST INFLUENTIAL segments for the industry. -Rate segments as Positive/Negative/Neutral for INDUSTRY, with brief reasons using elements. 2) Industry (Five Forces) Analysis -This should be an INDUSTRY analysis, not just for the company. -List only 1-2 MOST INFLUENTIAL forces for the INDUSTRY. -Rate forces as High/Moderate/Low for the INDUSTRY, with brief reasons using 1-2 factors. -Assess industry attractiveness for both INCUMBENTS and NEW ENTRANTS, with brief reasons for each. 3) Competitor Analysis -Discuss 1-2 FUTURE ACTIONS for each of the two competitors. 4) Value Chain Analysis -Rate 1-2 MOST INFLUENTIAL value chain areas as SUPERIOR/INFERIOR/NEUTRAL vs. each of the two main competitors. BE SPECIFIC, giving brief reasons for EACH competitor. 5) Financial/Non-Financial Analysis -Use 1-2 most influential numbers/ratios for financial analysis with brief discussion/reasons. Use numbers! -Include non-financial analysis. 6) SWOT Analysis -INTEGRATE SWOT!! Discuss how one internal strength enhances one external opportunity and limits one external threat and how one internal weakness limits one external opportunity and enhances one external threat. Address each element specifically. 7) Sustainable Competitive Advantage Analysis - List one or two capabilities. -Apply full VRIN analysis (with brief reasons for each area) to each capability to find core competency and competitive advantage type. -State whether there is an SCA, TCA, competitive parity or competitive disadvantage 8) Major Strategies -State strategy type for ALL FOUR major strategy areas (bus., corp., cooperative, int'l) with brief reasons, including a % revenue test for corporate strategy and standardization vs. localization (global vs. multidomestic) for international strategy. 9) Problem/Recommended Solution/7S Implementation Analysis -State company's main problem and your recommended solution. -Briefly discuss 1-2 most influential 7S factors. 10) Questions for Presenters List two STRATEGY-RELATED questions