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Case 2: Air Asia and the Tune Group [pages 650 - 660 of the 12th Edition] Using the Ansoff's matrix , analyse the direction of

Case 2: Air Asia and the Tune Group [pages 650 - 660 of the 12th Edition]

Using the Ansoff's matrix, analyse the direction of growth that Air Asia and the Tune Group has undertaken to grow their business. Provide recommendations for the firm's future growth.

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