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CASE #2 Apple is perhaps the ultimate denition of a company that has positioned itself as a metric of quality within the niche it operates
CASE #2 Apple is perhaps the ultimate denition of a company that has positioned itself as a metric of quality within the niche it operates in, and this prominence associated with Apple narrows down to its mission and vision statements. In fact, Apple has grown as the driving force of innovation for over 20 years now ever since it was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976. Today, it is seen as the single source of revolution in designs of personal computers among other software transformations. Ideally, the vision statement of a company details what it is all about with a focus on specied range of products and quality for its customers. Additionally, its Vision statement reects where the company sees itself in the future a technological invention leader. In relation to this, a company's mission statement outlines the tactics the company looks to implement to propel it towards its future state. In this case, Apple mission statement describes the areas it majors in, and the intended goals of driving it towards its vision. Apple is particularly a dynamic company that looks to readjust itself to the changing world as evidenced by the changes in its mission and vision statement over the years. One element, however, remains rigid within these adaptations quality products and services for its customers. Despite these frequent changes in the mission and vision statements, the core values adopted by Apple go a long way in maintaining its consistent growth. Some of these comprise inclusion and diversity, education, accessibility, environment, supplier responsibility and privacy. These are the guiding principles that continue to spur employee motivation and commitment to the mission and vision of the company at all times. In fact, the interlinkages in all these components together with the mission and vision statements all point towards the success of Apple. Apple mission statement is \" to bringing the best user experience to its customers through its innovative hardware, software, and services. \" In this current mission statement, the company highlights the scope of its operations and how it exploits these to satisfy the needs of its client base. While focusing on the dynamic technological changes over time, Apple stays clear that impacting positive change through innovation is its central objective. The following components arise from this mission statement. 1. What is the strategic management concept of Samsung in terms of community development? 2. What is the strategic management concept of Samsung in terms of its products and services? 3. What is the strategic management concept of Samsung in terms of human resource and technology
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