Case 2 Business Plan detailed instructions

You are to create a preliminary business plan for a business that you would like to start. I use the term preliminary because students in this class have not taken finance, marketing or accounting classes, and I understand that. You should fill out each section below to the best of your ability following the format given.

Format:

You must have a cover sheet with your name, the class and the name of the business you would like to start. Start each section on a new page. The heading or name of the section should be at the top of the page and in bold print.

Appearance:

Your cover sheet and all pages should be in a business font like Calibri, Times New Roman or Garamond. Your plan should be double-spaced to make it easy to read.

1) Table of Contents

2) Executive Summary (summary of entire plan including name of plan, target market, how much money you need to start and how much money do you think you will make)

3) General Company Description (type of business ownership, who is your competition)

4) Products & Services (what do you sell? How much do you charge?)

5) Management team (who will run the business; you must include yourself, what are the qualifications of the management team? Remember YOU are studying business now.) Please do not make up any credentials.

6) Personnel plan (what human resources will you need? How much will you pay them?) Name each position and their salary.

7) Operational plan (what equipment do you need, what kind of facility, how much do they cost?)

8) Marketing plan (who is your target market? How will you reach your target market?)

9) Financial plan (How much money do you need to start? How much do you have? How much do you need to borrow?)

10) Financial Projections How much money will you make in your best-case scenario, most likely case and worst case