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Case 2: Medicine Hat Meat Traders: Beefing up a Family Business (This case study will be over Units 3 & 4) Conduct an internal analysis
Case 2: Medicine Hat Meat Traders: Beefing up a Family Business
(This case study will be over Units 3 & 4)
- Conduct an internal analysis by evaluating the main functions of Medicine Hat Meat Traders and assessing its financials.
- Complete a SWOT analysis.
- Use a pros and cons list to decide which products and markets the company should pursue. What do you recommend? Remember to fully explain and justify your answer.
- References.
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Small Business Management Launching And Growing Entrepreneurial Ventures
Authors: Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy
19th Edition
0357039416, 9780357039410
