Case 2

Tesla, led by Elon Musk (CEO), was developing a vehicle equipped with various autonomous driving functions, with the goal of making autonomous vehicles by 2019. In 2016, during an autonomous vehicle test test, the brake did not work when turning to the left, so it collided with a utility pole and drove at full speed to the bottom of the tractor trailer. In addition, Tesla's own analysis revealed that the self-driving car's camera did not clearly distinguish the color of the white clouds in the sky from the white of the train, and found that the camera only distinguishes the difference between the two on wide roads.

At that time, Joshua Brown, 40, an employee of Tesla's autonomous vehicle development team, who was in the vehicle, died, and the development team tweeted a condolence message saying, "To a friend who has dedicated his life to innovation." left behind Elon Musk, who later responded to an investigation by the National Highway Traffic Safety Administration, targeted critics of Tesla's self-driving cars, saying, "One person died in Tesla's self-driving car test. People accuse a driverless vehicle of being unsafe. However, (autonomous vehicles) could save the lives of 500,000 people, he tweeted.

Many shareholders suffered losses from this incident (at that time, the share price fell by more than 10%), but after the incident, Tesla recognized the malfunction and limitations of the camera, and switched to the radar-type autonomous driving function, Model S is working to improve the safety of autonomous vehicles, such as developing technologies to identify clouds, clouds, etc.

* Reference

Danny Yadron & Dan Tynan (2016). Tesla driver dies in first fatal crash while using autopilot mode,

The Guardian, July, 1.

Zachary Mider. (2019). Teslas Autopilot Could Save the Lives of Millions, But It Will Kill Some

People First, Bloomberg.

Is Tesla's response to this case ethical?

Please judge whether a company is ethical in terms of 1 Moral Good Ethical Theory, 2 Utilitarian Ethical Theory, 3 Kant Ethical Theory