Case 2: The Invisible Global Retailer and Its Reentry into US Markets (Chapter 10 of the textbook) Following questions may need to be considered to analyze the case: (1) How do managers evaluate expanding internationally? (2) What are the components of PESTEL analysis and the factors that favor globalization? (3) What are the traditional entry modes for international expansion? (4) How can you use the CAGE model of market assessment? (5) What is the importance of, and inputs into, scenario analysis? These questions are posed to help you think how companies can expand internationally. This case requires the understanding how companies can achieve global competitive advantage