Case 21.1 Factors that Limit Capacity We have made the point that managers often attempt to maximize the contribution margin per unit of a particular resource that limits output capacity. The following are five familiar types of businesses: Small medical or dental practice Restaurants Supermarket. Builder of residential housing. Auto dealers service department. Instructions: Each student will be assigned one of the five familiar types of businesses As an employee, write an internal memo to your manager addressing the following: For each type of business, identify the factor that you believe is most likely to limit potential output capacity. Suggest several ways (other than raising prices) the business can maximize the contribution margin per unit of this limiting resource. (Hint: These businesses often do implement the types of strategies you are likely to suggest. Thus, your solution to this case may explain basic characteristics of businesses that you personally have observed.)