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Case 33 - Ascena: Odds Of Survival In Specialty Retail? Dess, G. (2019). Strategic management: Text and cases (9th ed.). McGraw-Hill. Industry Macro-Environmental Analysis 1.

Case 33 - Ascena: Odds Of Survival In Specialty Retail?

Dess, G. (2019). Strategic management: Text and cases (9th ed.). McGraw-Hill.

Industry Macro-Environmental Analysis

1. Conduct a PESTEL analysis of the company's industry

  • Identify 2 factors for each segment of the PESTEL
  • Provide analysis of each identified factor

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