Case 3-32 Cost Structure; Break-Even Point; Target Profits [LO3-4, LO3-5, LO3-6]

Marston Corporation manufactures disposable thermometers that are sold to hospitals through a network of independent sales agents located in the United States and Canada. These sales agents sell a variety of products to hospitals in addition to Marston's disposable thermometer. The sales agents are currently paid an 18% commission on sales, and this commission rate was used when Marston's management prepared the following budgeted absorption income statement for the upcoming year.

Case 3-32 Cost Structure; Break-Even Point; Target Profits [LO3-4, LO3-5, LO3-61 Marston Corporation manufactures disposable thermometers that are sold to hospitals through a network of ndependent sales agents located in the United States and Canada. Th ese sales agents sell a variety of products to hospitals in addition to Marston's disposable thermometer. The sales agents are currently paid an 18% commission on sales, and this commission rate was used when Marston's management prepared the following budgeted absorption income statement for the upcoming year. Marston Corporation Budgeted Income Statement Sales 30,000,000 Cost of goods sold Variable 17,400,000 Fixed 2,800,000 20.200.000 9,800,000 Gross margin Selling and administrative expenses: Commissions 5,400,000 800,000 Fixed advertising expense 3,200,000 9.400.000 Fixed administrative expense Net operating income 400,000 Since the completion of the above statement, Marston's management has learned that the independent sales agents are demanding an increase in the commission rate to 20% of sales for the upcoming year This would be the third increase in commissions demanded by the independent sales agents in five years. As a result, Marston's management has decided to investigate the possibility of hiring its own sales staff to replace the independent sales agents Marston's controller estimates that the company will have to hire eight salespeople to cover the current market area, and the total annual payroll cost of these employees will be about S700,000, including fringe benefits. The salespeople wi also be paid commissions of 10% of sales. Travel and entertainment expenses are expected to total about $400,000 for the year. The company w also have to hire a sales manager and support staff whose salaries and fringe benefits will come to $200,000 per year. To make up for the promotions that the independent sales agents had been running on behalf of Marston, management believes that the company's budget for fixed advertising expenses should be increased by $500,000. Required 1. Assuming sales of $30,000,000, construct a budgeted contribution format income statement for the upcoming year for each of the following alternatives (Enter your answers in thousands of dollars (i.e., 15,000,000 should be entered as 15,000.)