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Case - 4 FARA a well-known company for candy's in Oman, started by Mr Khan. Since the demand for candy's are increasing day by day,

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Case - 4 "FARA" a well-known company for candy's in Oman, started by Mr Khan. Since the demand for candy's are increasing day by day, the company earns a good profit and expands their products in different locations in Oman. Mr Khan took a loan of 200000 from Standard Chartered and bought an efficient machine from china which can produce more candy with less cost of production. All age groups started liking "FARA" candy as it taste differently. Some candy is hard for kids and soft for aged people. So the market of candy becomes enormous. "FARA" has a good brand image as his company products are unique when compared to other company brands. The quality of the product makes their company successful. "FARA" has competent employees with hard working skills. Mr Khan finds little difficult to pay the interest of 6% per annum and also he had a fear because of COVID-19 the banks may increase the interest rate. The Government is planning to implement strict measures on candy. The marketing of the product becomes difficult because of lockdown, sales started declining. All these created worries to Mr Khan. Mr Khan wants to expand FARA to the nearby Middle East countries but he doesn't have a proper logistics. Mr Khan has a planning to do a research to develop "FARA" much better. In view of Case 4: Question-7 Develop a SWOT analysis for FARA and explain each point. (Add two points for each part of the SWOT analysis) (50-100 Words] (1.25+1.25+1.25+1.25 Marks) Case - 4 "FARA" a well-known company for candy's in Oman, started by Mr Khan. Since the demand for candy's are increasing day by day, the company earns a good profit and expands their products in different locations in Oman. Mr Khan took a loan of 200000 from Standard Chartered and bought an efficient machine from china which can produce more candy with less cost of production. All age groups started liking "FARA" candy as it taste differently. Some candy is hard for kids and soft for aged people. So the market of candy becomes enormous. "FARA" has a good brand image as his company products are unique when compared to other company brands. The quality of the product makes their company successful. "FARA" has competent employees with hard working skills. Mr Khan finds little difficult to pay the interest of 6% per annum and also he had a fear because of COVID-19 the banks may increase the interest rate. The Government is planning to implement strict measures on candy. The marketing of the product becomes difficult because of lockdown, sales started declining. All these created worries to Mr Khan. Mr Khan wants to expand FARA to the nearby Middle East countries but he doesn't have a proper logistics. Mr Khan has a planning to do a research to develop "FARA" much better. In view of Case 4: Question-7 Develop a SWOT analysis for FARA and explain each point. (Add two points for each part of the SWOT analysis) (50-100 Words] (1.25+1.25+1.25+1.25 Marks)

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