Case 5 Analysis: Macy's, Inc.: Will Its Strategy Allow It to Survive in the Changing Retail Sector?

1. What are the strategically relevant components of the department store segment of

the U.S. retail industry macro-environment?

2. How have Macy's corporate strategy choices strengthened or weakened its

competitive position in the retail industry?

3. Is Macy's generic strategy best characterized as a low-cost, differentiation, broad,

focused, or best-cost strategy? How well is this strategy working for Macy's? What

would a SWOT analysis reveal?

4. What does your strategic group map of the department store segment of the U.S.

retail industry look like? Is Macy well-positioned? Please explain?

5. What is your assessment of Macy's financial performance over 2017 - 2019

period? (Use the financial ratios in the text's Appendix to guide your

financial analysis.)

6. What strategic issues confront Macy's in 2020? What market or internal

circumstances should most concern CEO Jeff Gennette and his company's senior

leadership team?

7. What is your assessment of Macy's financial performance over the 2017 - 2019

period? (Use the financial ratios in the text's Appendix to guide your

financial analysis.)