CASE 5 EXERCISING YOUR ETHICS: INDIVIDUAL EXERCISE MAKING ROOM FOR ALTERNATIVE ACTIONS The Situation Assume that you are the manager of a largo hotel adjacent to a medical center in a major city. The medical center itself consists of 10 major hospitals and research institutes. Two of the hospitals are affiliated with large universities and two with churches. These are public and three are private. The center has an international reputation and attracts patients from around the world. Because so many patients and their families travel great distances to visit the medical center and often stay for days or weeks, there are also eight lange hotels in the area, including three new ones. The hotel that you manage is one of the older ones and, frankly, is looking a bit shabby. Corporate headquarters has told you that the hotel will either be closed or undergo a maja remodeling in about two years. In the meantime, you are expected to wring every last cent of profit out of the hotel. The Dilemma A tropical stor has just struck the area and brought with it major flooding and power outages. Three of the medical center hospitals have been shut down indefinitely, as have six of the nearby hotels. Fortunately, your hotel sustained only minor damage and is fully functional. You have just called a meeting with your two assistant managers to discuss what actions, if any, you should take. One assistant manager has urged you to cut room rates immediately for humanitarian reasons. This manager also wants you to open the hotel kitchens 24 hours a day to prepare free food for rescue workers and meals to donate to the hospitals, whose own food-service operations have been disrupted. The other assistant manager, meanwhile, has urged just the opposite approach:ruise room rates by at least 20 percent and sell food to rescue workers and hospitals at a premium price. You can also choose to follow the advice of neither and continue doing business as usual QUESTIONS TO ADDRESS 1 What are the ethical issues in this situation? 2 What do you think most managers would do in this situation? 3 What would you do