Case 7: Holland America Line 1. Who are the key stakeholders that HAL has to consider? 2. Which of these stakeholders are concerned about the environmental impact of the cruise line industry? 3. In what ways has Holland America gone beyond compliance in its environmental initiatives? 4. What are the challenges facing Bill Morani and Holland America in moving their sustainability agenda forward? 5. What do you think about the idea to install wind turbines on top of HAL's cruise ships