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Case 8: Customer Service at Woodson Chemical Company WCC North America produces and sells more than 1,500 products in many different formulations, packaging containers, and
Case 8: Customer Service at Woodson Chemical Company WCC North America produces and sells more than 1,500 products in many different formulations, packaging containers, and labeling arrangements. The products are manufactured at one or more of the 22 manufacturing locations in the USA, and are distributed through 5 WCC distribution centers to field warehouses and then to 325 stocking points (cooperatives and dealers). The WCC manager, Sanders strongly believes that any investment in information systems should directly support a specific business strategy. The question is, which investments should be made and what exactly should WCC's strategy be
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