CASE 8-7

CASE 8-7 NAME THE INDUSTRY

With this case, a comparison is made between three firms in different industries using net

profit margin, total asset turnover and current ratio.

Net Profit Margin Total Asset Turnover Current Ratio

Firm A 1.67% 3.40 times 1.16

Firm B 21.48% 1.06 times 2.01

Firm C 4.44% 1.49 times 1.71

1. Apple

Fiscal year 2010 ended September 25, 2010, and consisted of 52 weeks