Case A: Fred’s Electrical, Inc. (Cash Receipts Process) Fred’s Electrical, Inc. sells electrical parts to electrical contractors in the northwestern United States. Fred’s customers mail their payments - attached to the stub (i.e., remittance advice [RA]) from their monthly statement - to Fred’s accounts receivable (AR) office. An AR clerk confirms that the check amount agrees with the amount on the RA and sends the checks to the cashier. The AR clerk prepares batch totals of the customer numbers, invoice numbers, and amounts paid. The AR clerk then enters the batch totals and RAs into the computer, where the AR master data is updated to record the payment. The computer reconciles the batch totals, confirms job completion, and reports discrepancies, if any, to the AR clerk. 

1. Describe the market segment for a company’s product and depict the operations strategy used.

 2. Discuss the nature of output and the type of customer contact. 

3. Describe competitive priorities and capabilities. 

4. Determine order winners and qualifiers.