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Case: Alibaba Group: Acquiring Lazada to Win the Southeast Asia E-commerce Battle. v Question: https://drive.google.com/file/d/1uXAcL9PGhdQJZERyVPsZUw5lSpZcxsme/view Q1: Was the acquisition of Lazada the best way for

Case: Alibaba Group: Acquiring Lazada to Win the Southeast Asia E-commerce Battle. v Question:

https://drive.google.com/file/d/1uXAcL9PGhdQJZERyVPsZUw5lSpZcxsme/view

Q1: Was the acquisition of Lazada the best way for Alibaba to enter the e-commerce market in Southeast Asia, or should Alibaba have allied with Lazada, or instead, made a greenfield investment in the region?

Q2: What possible reactions could other e-commerce players have to this strategic move?

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