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Case: Amie street case Detail: CRM (customer relationship marketing) is a hot topic in marketing. Particularly, with advanced technology and in the context of social
Case: Amie street case Detail: CRM (customer relationship marketing) is a hot topic in marketing. Particularly, with advanced technology and in the context of social networking, CRM has gained even m...
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
