Case Analysis

CrossFit at the Crossroads

Case #15

Assume the role of a business analyst and write a memo to the companys Chief Executive Officer making recommendations for CrossFits strategy and value chain activities to support the companys future survival and growth. Your recommendations for the companys strategy must relate to the components of strategy (Core competencies, scope, synergy, and competitive advantage) and its value chain activities.

To fulfill the requirements of the memo, first evaluate the internal and external environments of CrossFit. In your evaluation of the companys internal environment, identify and describe its most salient value chain strengths and weakness (in two categories). In your evaluation of the external environment (general, stakeholder, industry) as well as its competitors and markets, identify the most salient opportunities and threats.

Second, and based on your internal and external environment analysis, make recommendations for the companys business level strategy and the value chain activities discussed in your analysis. Your recommendations for value chain activities must identify specific commitments, policies, and/or decisions, and attention must be given to how your value chain activity recommendations support the companys strategy.

Instructions:

1. Make sure that you follow the memo format.
2. Limit your answer to 3 pages, minimum 2 pages, of singled spaced text.
3. Use sub header to organize your memo.
4. Use tables when possible to illustrate the main points of your analysis.
5. Submit your memo in .docx format electronically in Blackboard.
6. Submit your memo by December 12 at 11:59 pm.