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Case Analysis: Emerging Markets 14.1 Marketing to Chinese Tourists. Imagine you are in charge of international marketing at a Las Vegas Casino. Your boss learns
Case Analysis: Emerging Markets 14.1 Marketing to Chinese Tourists. Imagine you are in charge of international marketing at a Las Vegas Casino. Your boss learns that Macau attracts more Chinese touris...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
