Case Analysis for Alphabet (Google) using the Course Template. You are expected to submit a complete, detailed analysis using the template provided in Unit One.

For this case, you are to determine an external threat/opportunity to the company from the case material. This will be your Key Issue(s) for your case analysis. Each of your 'External Analysis Tools' should focus on your chosen opportunity/threat. Each of your 'Internal Analysis Tools' should focus on how the company aligns with that chosen opportunity/threat. You are to use the course 'Case Submission Template' in its entirety.