CASE ANALYSIS: G-Teleco

G-Teleco is a leading telecommunications company in the Philippines. It has over 200 million subscribers for its wireless business all over the country. After a long negotiation with the giant technology company Blueberry, Inc., it has successfully managed to bag the contract to be the exclusive carrier of Blueberry s-Phone 7. Before the product was launched, G-Teleco learned through surveys and studies that the demand for the s-Phone 7 would be very low and that the customer preferred another brand of smartphone, Korea's Samson

Universe 8.

Desperate to attract customers, G- Teleco recruited thousands of small-time actors from three (3) different TV networks in the country and paid them to line in G-Teleco branches on the day of the launch so that they could pretend to be real customers who want to buy the s-Phone 7. The idea behind this was to generate interest from other normal customers who would see the line of actors and believe that there is a strong demand for the phone. The CEO said that the plan is an excellent bit of marketing and approved it.

Required:

Comment on G-Teleco's plan. Use the framework for ethical decision making in determining your response.

The following format is already given as your reference.

Part I. Recognize an Ethical Issue

What is the issue?

Why is it important to address the issue?

Part II. Get the Facts

a) Facts table

What is Factual?

What is not Factual?

Is there anything else we

need to know?

b) Stakeholders

Who is/are stakeholder/s?

What is/are their stakes and/or

interests in the case?

Power over the situation (high, low)

Part III. Evaluate Alternative Courses of Action

The alternatives

The Values, What is upheld? Not upheld by this

alternative?

The Consequences

Part IV. My Decision

Part V. Reflection