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Case Analysis of Hausser Food Products Company BY NOEL CAPON Brenda Cooper said, Our current methods of selling products just are not adequate and the

Case Analysis of Hausser Food Products Company BY NOEL CAPON

Brenda Cooper said, "Our current methods of selling products just are not adequate and the people in the field don't seem interested in coming up with new ideas or approaches to selling".

Question 1. What role do you think Brenda's leadership has in why the field were not interested in coming up with new ideas or approaches to selling?

Question 2. How would you go about addressing this, if you were in her position?

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