Case Analysis: Southwest Airlines (SWA) in 2016 Culture, Values, and Operating Practices.

A. Except for the price of the airline ticket what do you think are the three most important determinants that airline passengers consider when they are choosing an airline carrier, for their flying needs? Explain WHY you have chosen these particular determinants.

B. Using evidence from the SWA case material, explain WHY or WHY NOT you think SWA is an effective provider, for its target market, in the three determinants that you have identified in part A.
C. In your own words, explain the SWA business model.

D. Explain WHY another air carrier could, or could not, use the identified business model to profitably run an airline in a country like Australia, Brazil, Canada or India (DO NOT EVALUATE FOR EACH COUNTRY – USE A GENERAL EXAMPLE).

E. Can SWA’s current business model (from Question C) continue to be successful, for SWA, in the foreseeable future (i.e. for the next ten years)?
Explain, with reasons, WHY or WHY NOT, you think that it can or cannot.