CASE ANALYSIS

This case is a simple application of the concepts discussed in the topic. Kindly give your recommendations after answering the main questions.

Discussion Questions

1. What were the challenges facing Project Masiluleke? How did the group address those challenges?

2. What was each participant in Project Masiluleke looking to accomplish? How close did each come to meeting its goals?

3. What was PopTech's contribution to the project? How did that change the process?

4. What aspects of the design process between frog design and iTEACH worked well? What did not?

5. The page "Calculating the implications of test accuracy" describes the effects of the sensitivity and specificity of the OraQuick Rapid HIV test. The same test is more accurate using blood samples rather than an oral swab. How much better would the results be using blood rather than oral fluids to screen individuals in KwaZulu-Natal? What would be the downside to the decision to develop a self-test kit based on blood samples?

6. As described on the page "Experiments with PCM Messaging," Project M developed messages that ran on mobile operator MTN's Please Call Me text messages. Using the data provided for the first two years of the program, answer the following:

• Which languages generated the most calls to the AIDS Helpline?
• What themes seem to be the most effective in driving call volume?
• What ages and genders were most represented?
• What observations can you make about the long-term impact of the Please Call Me messages over time?

7. How successful was Project Masiluleke? What made its efforts more successful than the kiosk approach to HIV/AIDS education? How do you measure success here?

8. What strategies helped the Project M partners continue in the face of challenges and failures? What got in their way?

9. Should the Project Masiluleke team take on additional projects, or have they completed their task?

Link: https://vol10.cases.som.yale.edu/project-m/overview/project-masiluleke-overview