Case Analysis_THT (The Great Himalayan Trail)

In 2014, Nepal saw two major international rankings with the country achieving top spots in travel and tourism destinations. On Wednesday, 4th December, the World Expeditions of the CNW Group, a subsidiary of US-based PR Newswire Company, declared The Great Himalayan Trail (GHT) as the top adventurous trekking route in the World for 2014.

The GHT is the longest and highest alpine walking track in the world winding 4,500 kilometers through the tallest mountain ranges and most isolated communities from Tibet to Pakistan. The 1,700 kilometers long Nepal section of the GHT is often termed as "a kaleidoscope of experiences", commercial treks of which starts in the beginning of March every year.

The trail, which can be undertaken in one continuous trek of 152 day, traverses the country from east to west. The ranking placed Great Patagonian Transverse of the South Americas and Bhutan Snowman Trek in the 2nd and 3rd most adventurous route for 2014. Similarly, Dominica Trek of the Caribbean and John Muir Trek of the WS were placed at 4th and 5th spots in the list respectively.

Likewise, TripAdvisor.com, a world renowned travel website ranked Kathmandu as the top rising tourist destination in Asia. The travel search-engine declared Kathmandu as the 3rd most rising travel destination in the world. The website published at top ten most favored tourist spots of the world -Traveler's Choice 2013 list. The listing of the destinations is generally based on reviews and votes of travelers. According to Trip Advisor, Kathmandu is the only destination that managed to achieve position in the list. Meanwhile, Australian travelers, named Kathmandu as the best backpack destination of the website. Jerusalem (Israel) and Sapporo (Japan) were the other destinations from the Asia region on the list.

Issue

1. How Branding was Done of THT?