Case Analysts Questions: 1. DISCUSSION Patagonia has a history of putting sustainability ahead of profits. But it also has to face up to everyday business realities and the need for operating capital. How do you think the company decides which products to offer so outcomes will be both business practical and environmentally friendly? 2. DISCUSSION How has Patagonia managed to stay green and profitable? Are Patagonia's business practices good for outdoor enthusiasts and the environment? 3. FURTHER RESEARCH Could ethics lose out to greed even in a company with the idealism of Patagonia? Try to explain through the examples what makes the difference between organizations where ethics and social responsibility are core values and those where they are superficial