Case and Task:

Walmart is one of largest retailers in North America in consumer electronics and home appliances, with thousands of stores in the US, Canada and Mexico.

The brand is witnessing steady growth and success in their stores and online in the markets of customers aged 40 years and above. One of the brands ideas was to launch a boutique style store targeting gamers and young consumers of electronics. Customers of this segment currently shop at Gamestop, EB Games and Apple Store.

The new retailing concept will have a more futuristic environment and shopping experience and will showcase premium brands from Sony to Apple, Dell, Razer and many others.

You have been assigned to manage the team of Walmart marketing department to take charge of the brand launching project.

As the project manager of the launch of the new brand, you are in charge of the Marketing Campaign with the below tasks:

• Branding
  • Create brand name and logo (including the creative brief)
  • Create brand stationary like business cards, shopping bags and gift cards (Design and Production)

• Store Design
  • POS Materials for products on Display
  • Product Graphics for the walls and in-store screens

• Website
  • Host and Domain registration
  • Website Design
  • Website content population
  • Run Google Ads campaign to reach 1 million users (Display Ads)

• Social Media Marketing
  • Hire a Social Media Marketing agency
  • Create Social Media Accounts on Twitter, Facebook and Instagram
  • Run Social Media Advertising campaign to promote the brand to 1 million users

• Launch Event (in a hotel ballroom)
  • Find and book a venue
  • Invite 100 VIP Guests (Suppliers, vendors, Press, Influencers)
  • Book food and drinks
  • Venue Decoration Design
  • Venue Decoration execution
  • Hire entertainment
  • Take care of international guests travel and accommodation

As the Project Manager, you are required to prepare an Excel document with below Deliverables (One Sheet per deliverable):

1. Project Charter
2. Project Scope Statement
3. Project Management Plan
4. Project Schedule (Gantt Chart)
5. Project Budget
6. Assumptions
7. Risk Management Plan

LOGISTICS AND FORMATTING:

• Your completed assignment should be turned in as an Excel file. If alternative software has been used for crafting the Gantt chart, PowerPoint files are acceptable as well. Always ensure to transfer content into PPT format directly, instead of using image captures.
• Remember to adhere to the MLA citation style for your project by including in-text citations throughout your report and a compiled Works Cited list at its conclusion.

Rubric Item	Poor	Adequate	Advanced
Project Charter including Project Scope Statement	5	15	20
Project Management Plan	5	10	20
Project Schedule (Gantt Chart)	7	12	25
Project Budget	3	7	15
Assumptions	3	7	10
Risk Management Plan	3	7	10
Total Marks			100