CASE APPLICATION #3 Using Social Media for Workplace Communication Topic: Effective communication heories about communication should provide man transmitted via social media can lead to instances of mis- Tagers with the touch and information necesary to communication and confusion among recipents, with many tools propriate channel of communication. Here are two examples. with members of the staff and avoid miscommunication. Nevertheless, there are numerous cases where a message was not received by staff or customers in the way it was intended. With the advent of social media, managers and businesses have new opportunities and methods to communicate with staff and customers. At the same time, messages that are A cryptic Facebook post was how the staff of the Bank Cafe Bar, a popular Belfast restaurant, found out that they were to lose their jobs. Managers took the decision to announce the immediate closure of the Organizational and Interpersonal Communication 483 Discussion Questions 13-23 Based on the two examples from the case, what do you think are the main communication issues? Did the managers of these organizations communicate effectively? Why or why not? 13-24 How would you feel if you were working in these organiza tions and were affected by such miscommunication through social media platforms? 13-25 What would you do differently if you were a manager for the companies mentioned in the examples? 13-26 What do you think other managers should learn from these examples of miscommunication? CHAPTER 13 Managing restaurant to customers and staff in the same message, end- ing the message with "mojob" Members of the staff had previously been told that the restaurant was facing some difficulties, but many had agreed to stay with the business nonetheless UK-based supermarket Morrisons fell victim to cyber- crime and found that the personal data it had collected, including the bank details of 100,000 employees, had been stolen and uploaded to the Internet. They used so cial media platform Facebook to immediately announce the issue. Morrisons had also sent out notifications via email to managers within stores and requested that it be passed onto colleagues who did not have access to com- pany email addresses. Many employees found out about the issue because of the announcement on Facebook long before any internal communication had reached them CASE APPLICATION #3 Using Social Media for Workplace Communication Topic: Effective communication T heories about communication should provide man- agers with the tools and information necessary to communicate more effectively and efficiently with members of the staff and avoid miscommunication. Nevertheless, there are numerous cases where a message was not received by staff or customers in the way it was intended. With the advent of social media, managers and businesses have new opportunities and methods to communicate with staff and customers. At the same time, messages that are transmitted via social media can lead to instances of mis- communication and confusion among recipients, with many often questioning whether managers have used the most ap- propriate channel of communication. Here are two examples. A cryptic Facebook post was how the staff of the Bank Caf Bar, a popular Belfast restaurant, found out that they were to lose their jobs. Managers took the decision to announce the immediate closure of the Organizational and interpersonal Communication 483 Discussion Questions 13-23 Based on the two examples from the case, what do you think are the main communication issues? Did the managers of these organizations communicate effectively? Why or why not? 13-24 How would you feel if you were working in these organiza- tions and were affected by such miscommunication through social media platforms? 13-25 What would you do differently if you were a manager for the companies mentioned in the examples? 13-26 What do you think other managers should learn from these examples of miscommunication? CHAPTER 13. Managing restaurant to customers and staff in the same message, end- ing the message with "#nojob." Members of the staff had previously been told that the restaurant was facing some difficulties, but many had agreed to stay with the business nonetheless. 79 . UK-based supermarket Morrisons fell victim to cyber- crime and found that the personal data it had collected. including the bank details of 100,000 employees, had been stolen and uploaded to the Internet. They used so- cial media platform Facebook to immediately announce the issue. Morrisons had also sent out notifications via email to managers within stores and requested that it be passed onto colleagues who did not have access to com- pany email addresses. Many employees found out about the issue because of the announcement on Facebook long before any internal communication had reached them, 80
