Case: Ashmark Corporation: Dealing with Supply Disruption

by Brent B. Moritz and Christopher W. Craighead

We now need to identify the best sourcing model to use. For this, we focus on the 4 steps of the Business Model Mapping. For Ashmark, we consider step 1 to be completed as the case tells us that we need to buy this group of components (Spend category) from the supplier.

Q2.1 In step 2, we identify the appropriate Relationship model? What Relationship model do you recommend? What key points (from the case) lead you to recommend this?

Q2.2 For the Economic model (step 3), Prof Weele recommends that buyers "should always strive for an output or outcome specification". What are some benefits of these two Economic models?

Q2.3 Based on the Relationship model and Economic model, what is the appropriate Sourcing Business Model? What are some of the benefits of this model?