Case Assignment 1: Cola Wars This assignment can be done as a group. Make sure to have the name(s) of participating members clearly Written on tlte assignment. You can work as a group to prepare only one submission; however, EACH member needs to submit individually a copy of the group assignment on Canvas. If failed to submit the assignment on Canvas individually. no credit will be granted. This case assignment must be lumed in via Canvas by 11:59 pm PT on September 18 [Sunday]. Late submission by 11:59 pm PT Tuesday, September 20 will receive a2tl% penalty. Any submission after will NOT be accepted. All students (including the presenting group) need to make a submission for credit. 30 points are assigned for this assignment. Perform an industry analysis (not introducing the model) using Porter's 5 forces model of the US. carbonated suit drtnk concentrate producer industry. Make sure you understand where the concentrate producers are in the overall supply chain that stretches from raw materials to end consumer. In terms of timing. focus your analysis around the year 2009-2010 rather than today. 2022. I. For each force. answer whether it is low. medium. or high in intensity. Cite key evidence from the ease for your answer -- do not list everything. just the most important point or two that supports your answer. 2. Think dynamically what Force is changing the most? Is it increasing or decreasing? This is where you should consider the trends from 2.000 up until today. 3. Based on your 5 Forces analysis. how attractive is the concentrate producer industry? In other words. how protable is this industry? Reect on Exhibit 4 if you need to. To encourage eenciseness. there is a limit of two pages (single spaced) for this assignment. You should not do any graphics for this assignment