Case Assignment 1: Reed Supermarkets Relevant asypchronous content: The content up to and including content in Module 3.4 should be considered potentially relevant to help you in responding to assignment-questions. Every concept is not going to be relevant for this case. Apply the most relevant content, using your best judgment. Pre-Work: After you read the Reed Supermarkets case, use the information provided in the case to create a feamresfbenetslvalues ladder for (1) Reed, (2) Aldi and (3) dollar-store competitors. (Note: You don't have access to laddering interview data, so you must use the information in the case and your intuition build the ladders.) Questions Respond to the following two questions: i . If Reed chose to worry about the threat from one competitor versus the other, shouldthey worry more about Aldi or dollar stores, based on your assessment of information contained in your ladders? - Note: Explain and attach an appendix that shows the ladders that you built during your pre-work. Label the appendix page \"Competitor Ladders.\" Regardless of the graphical format of your ladders, you need to speciz distinct features, benets and values. You can use a graphic to depict the various rungs or levels, as is shown in the asynchronous slide deck, or create your own graphic. 2. What other key factors might your ladders fail to reveal about Reed's competitive threats? 0 Note: Clearly identify at least 3 key factors and explain why these factors matter in the competitive assessment. Resp_onse Format: Your typed response to the two questions, excluding the \"Competitor Ladders\" appendix, should be no greater than two pages, single spaced, 11-point Times New Roman or equivalent font, using professional margins. Use your best judgment, but consider the following allocation of space for your 2-page response: Question 1: 5%: of apage; Question 2: 1 1A pages. Focus on answering the questions directly, giving contextual details that are most relevant but without giving a generic executive summary of the entire case