Case Assignment $$ Apple$$s Electric Vehicle

Apple CEO Tim Cook is contemplating Apple$$s most recent growth struggles. Cook is wondering

if$,$ after dabbling for over a decade, if it is the right time for Apple to launch an electric vehicle.

As a Product Manager at Apple, what would your report be to Apple Leadership to answer the

questions below?

In a paper of $35$ pages$*,$ address the following questions:

$1.$ Is the EV Industry an attractive opportunity?

$2.$ What capabilities will a business need to be successful in the EV industry?

$3.$ Should Apple enter the EV industry? Does Apple have the competencies and capabilities to

succeed in the EV industry?

$4.$ What strategic position would you recommend for Apple in the EV industry? Why?