CASE BACKGROUND MGMT Software Solutions (MSS) is a Barbadian company that works with young clients to increase their popularity on various social networks. After all, likes and views can be a ticket to fame for upcoming artists. That is, likes follow friends; retweets are the social currency of the 21st century. MSS also negotiates to have their clients wear, advertise or use a product or a brand, or even interact with a celebrity to increase their online visibility. MGMT Software Solutions collects as much data as possible from its client's fans. This data is generated when a fan retweets, clicks "Like," or creates a comment thus creating a demographic profile of that fan. For example, MSS has clients Collins, Acadia, Julia and Tyler. When Collins' friends 'like' his profile picture, Facebook tracks who his most popular friends and family are. Why? Those persons in turn 'like' products, services and celebrities - information that would be valuable to those advertisers. When Acadia 'likes' dozens of brands on Facebook, those brands can learn more about potential customers - all of her friends. When Julia and her friends retweet news about The Hunger Games, or the Wedding Ringer, the movie studio is able to track those responses in real time. When Tyler searches YouTube, Google (that owns YouTube) can track his every move and push content that may appeal to him, including other videos of young and upcoming artists to start their popularity. This is where the currency of 'likes' and retweets and searches turns into actual currency. The selfies each client takes so that others will like them on Instagram helped that company sell for a billion dollars. Sending a tweet helped raise the value of Twitter to around $30 billion while Facebook is valued at approximately $140 billion. With the increasing competition, MSS embarked on a massive marketing campaign, contracting a marketing team renowned for successful strategic marketing campaigns to increase its popularity through increasing its clientele. Colleges, universities, hotels, high-end restaurants, sea and airports were targeted. Brief interviews were held with celebrities making note of their likes, clothing, and interests - personal and otherwise. Among the reports reaching MSS, were suggestions from two outstanding celebrities to have offices in Europe and sections of Asia where celebrities frequented and revenue was sure to increase exponentially. Office space was also offered free of cost. Countries in Europe included Italy, Germany, France, Finland and Spain while in Asia, countries like Japan, Korea, China and were stated. MSS is now faced with some decisions to be made and must seriously contemplate all aspects of their decision as they focus on building an international strategy.

You are required to review the above case and produce a Case Study (WORD) Report that responds to the following questions on the case.

1. Laudon (2006, p 598) has suggested that the international information systems architecture (IISA) must be applied when building an international strategy. Discuss the international information systems architecture and show how MSS would incorporate its dimensions when building the international strategy for MSS. How would MSS be affected by cultural particularism.

2. Explain how executive management should effectively analyse MSS for this change and explain any privacy issues MSS is liable to encounter in the social media business at home or abroad.

3. With the various forms of money being available, argue for the form of payment MSS should accept whether e-money, m-money or digital cash.

Case Study (WORD) Report must incorporate: Details from the scenario to support your analysis. Theory from your readings. Three or more scholarly references required from books, UWIlinc, etc Online research. Three (3) or more references required that are relevant to the industry and the questions asked.