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case: bit.ly/caseXX1 1. Evaluate Everlywell's business model. 2. From a shareholder perspective, did Cheek do the right thing by pivoting to COVID-19 tests? Why? 3.
case: bit.ly/caseXX1
1. Evaluate Everlywell's business model.
2. From a shareholder perspective, did Cheek do the right thing by pivoting to COVID-19 tests? Why?
3. What experiments could the company have run to reduce regulatory risk?
4. Given the FDA news, what should Cheek do now?
5. Describe Cheek's Leadership Style.
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