Case: BlackBerry Torch 98001 (50 points) Research In Motion (RIM) is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). RIM's primary revenue stream is generated by the BlackBerry wireless solution, which includes sales of BlackBerry wireless devices, software, and service. On August 3, 2010, RIM launched latest iPhone challenger, the BlackBerry Torch 9800. But it did not make a killing where it matters the most: at the cash register at the opening weekend sales. Analysts at RBC Capital Markets and Stifel Nicolaus both put the opening weekend sales at around 150,000 phones. In comparison, Apple Inc. said it sold 1.7 million iPhone 4 units in the first three days. To be sure, many Torch sales will likely go to RIM's core business clients, who can be slower to adopt the latest models. RIM declined comment; AT&T didn't respond to requests for comment. The plodding start isn't great news for RIM, which is losing market share in the important North American market to snazzier rivals like the iPhone. The Torch, RIM's first phone with a touch screen and slide-out keyboard, comes with revamped software and a faster Web browser, which address some of the complaints against previous BlackBerry models. Case: BlackBerry Torch 98001 (50 points) Research In Motion (RIM) is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). RIM's primary revenue stream is generated by the BlackBerry wireless solution, which includes sales of BlackBerry wireless devices, software, and service. On August 3, 2010, RIM launched latest iPhone challenger, the BlackBerry Torch 9800. But it did not make a killing where it matters the most: at the cash register at the opening weekend sales. Analysts at RBC Capital Markets and Stifel Nicolaus both put the opening weekend sales at around 150,000 phones. In comparison, Apple Inc. said it sold 1.7 million iPhone 4 units in the first three days. To be sure, many Torch sales will likely go to RIM's core business clients, who can be slower to adopt the latest models. RIM declined comment; AT&T didn't respond to requests for comment. The plodding start isn't great news for RIM, which is losing market share in the important North American market to snazzier rivals like the iPhone. The Torch, RIM's first phone with a touch screen and slide-out keyboard, comes with revamped software and a faster Web browser, which address some of the complaints against previous BlackBerry models
